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ARTH USA

Newly Opened

arth at TurnStyle

arth at TurnStyle:

A Little Shop of Hatters

Browsing the chic new TurnStyle mall located beneath the Columbus Circle subway station at West 59th Street, one of the coolest draws is a hat store called arth. The name is a creative combination of two words, art and hat, explains store owner, Satoshi Kurihara. This is the third arth store, offering something for every hat lover: from casual to corporate, baseball caps to boaters to borsalinos.

arth also offers hip twists on tradition. The classic French beret is a winter fashion staple – but those who’d like to sport the style year-round love arth’s tropical version, made of rayon, polyester, cotton, and ramie.

“In Japan, we have a variety of weather climates,” Kurihara explains, “and

they infl uence our hat-making aesthetic and craftsmanship.” Linen sun hats offer

double sun protection: their brims provide shade and the

fabric is treated with sunblock, preventing UV damage to

the wearer’s skin and the hat. With humid conditions 

causing perspiration, summer hats can be a challenge

to keep clean, so arth offers hand-washable styles.

With so much to choose from, no wonder celebrities 

such as Cameron Diaz and Bruce Willis are arth fans –

customers can’t resist stopping by to take the store up

on its motto: “Try Something New On Your Head.”

arth (at TurnStyle)

1794 Broadway, New York, NY 10019 | TEL: 212.315.1092